MARKETING STRATEGIES OF NON-PROFIT ORGANIZATIONS IN LIGHT OF VALUE-BASED MARKETING

被引：0

作者：

Kwak, Wioletta ^{[1
]}

机构：

[1] Natl Louis Univ, Wyzsza Szkola Biznesu, Dept Mkt, Nowy Sacz, Poland

来源：

BUSINESS AND NON-PROFIT ORGANIZATIONS FACING INCREASED COMPETITION AND GROWING CUSTOMERS' DEMANDS, VOL 10 | 2011年 / 10卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper presents the analysis of strategic decisions made by non-profit organizations in the context of value-based marketing. In the process of formulating and realizing the strategy non-profit organizations should always think in terms of value for their customers. The share and structure of the value for various groups of stakeholders are created by means of marketing instruments.

引用

页码：175 / 189

页数：15

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