Dynamic monopolies in directed graphs: The spread of unilateral influence in social networks

Irreversible dynamic monopolies arise from the formulation of the irreversible spread of influence such as disease, opinion, adaptation of a new product, etc., in social networks. In some applications, the influence in the underlying network is unilateral or one-sided. In order to study the latter models we need to introduce the concept of dynamic monopolies in directed graphs. Let G be a directed graph such that the in-degree of any vertex of G is at least one. Let also tau : V(G) -> N be an assignment of thresholds to the vertices of G. A subset M of vertices of G is called a dynamic monopoly for (G, tau) if the vertex set of G can be partitioned into D0U...U D-t such that D-0 = M and for any i >= 1 and any upsilon is an element of D-i, the number of edges from D0U . UDi-1 to v is at least tau (v). One of the most applicable and widely studied threshold assignments in directed graphs is strict majority threshold assignment in which for any vertex upsilon, tau(upsilon) = [(deg(-) (upsilon) + 1)/2] where deg(-) (v) stands for the indegree of v. In this paper we first discuss some basic upper and lower bounds for the size of dynamic monopolies with general threshold assignments and then obtain some hardness results concerning the smallest size of dynamic monopolies in directed graphs. We prove that any strongly connected directed graph G admits a strict majority dynamic monopoly with at most [vertical bar G vertical bar/2] vertices. Next we show that any simple directed graph on n vertices and with positive minimum in-degree admits a strict majority dynamic monopoly with at most n/2 vertices, where by a simple directed graph we mean any directed graph G = (V, E) such that (u, v) is an element of E implies (v, u) is not an element of E for all u, v is an element of V. We show that this bound is achieved by a polynomial time algorithm. This upper bound improves greatly the previous best known result. The final note of the paper deals with the possibility of the improvement of the latter n/2 bound. (C) 2014 Elsevier B.V. All rights reserved.