On the Marketing Mode of Agility in the Marketing Management of Enterprises

被引:0
|
作者
Zhang, Guosheng [1 ]
机构
[1] Univ Zhongzhou, Coll Civilizat & Transmiss, Zhongzhou, Peoples R China
关键词
Agility; Marketing modes; Demands of markets;
D O I
暂无
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
Enterprise competition tends to be a topic of much significance in society with gradual development, especially when there exist hundreds and thousands of production and business activities of the establishment in current world. The enterprise must attach much importance to market so as to be in superiority and satisfy the needs of the broad masses of customers. This thesis shall propose the marketing mode of agility in marketing for many establishments hence the increase in competitiveness of enterprises and existence in the whole society.
引用
收藏
页码:411 / 414
页数:4
相关论文
共 50 条
  • [41] The marketing of small enterprises, guerilla
    Zavisic, Zeljka
    Medic, Mane
    INTERDISCIPLINARY MANAGEMENT RESEARCH II, 2006, : 414 - 425
  • [42] INNOVATIONS MARKETING SYSTEM AT ENTERPRISES
    Sabirova, Diana T.
    Kovalenko, Natalia A.
    Davletgareev, Nail R.
    Izvekova, Karina V.
    RRI 2016 - INTERNATIONAL CONFERENCE RESPONSIBLE RESEARCH AND INNOVATION, 2017, 26 : 481 - 488
  • [43] International marketing agility: conceptualization and research agenda
    Gomes, Emanuel
    Sousa, Carlos M. P.
    Vendrell-Herrero, Ferran
    INTERNATIONAL MARKETING REVIEW, 2020, 37 (02) : 261 - 272
  • [44] Assessing the drivers and impact of international marketing agility
    Asseraf, Yoel
    Lages, Luis Filipe
    Shoham, Aviv
    INTERNATIONAL MARKETING REVIEW, 2019, 36 (02) : 289 - 315
  • [45] Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the "Twin Engines" of Performance
    Ozsomer, Aysegul
    Simonin, Bernard
    Mandler, Timo
    JOURNAL OF INTERNATIONAL MARKETING, 2023, 31 (02) : 6 - 24
  • [46] Marketing Agility: The Concept, Antecedents, and a Research Agenda
    Kalaignanam, Kartik
    Tuli, Kapil R.
    Kushwaha, Tarun
    Lee, Leonard
    Gal, David
    JOURNAL OF MARKETING, 2021, 85 (01) : 35 - 58
  • [47] Marketing as promise management: regaining customer management for marketing
    Gronroos, Christian
    JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2009, 24 (5-6) : 351 - 359
  • [48] INFLUENCE OF MARKETING INSTRUMENTS ON THE FORMATION AND USE OF MARKETING POTENTIAL OF AGRICULTURAL ENTERPRISES
    Zelisko, Nataliia
    Kolach, Svitlana
    Magijovych, Ruslana
    Vasylyna, Orysia
    SCIENTIFIC PAPERS-SERIES MANAGEMENT ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT, 2020, 20 (03) : 663 - 669
  • [49] Marketing Mode Innovation on Small and Medium-sized Enterprises in Network Environment
    Zhou, Xiandong
    PROCEEDINGS OF THE 2018 4TH INTERNATIONAL CONFERENCE ON EDUCATION TECHNOLOGY, MANAGEMENT AND HUMANITIES SCIENCE (ETMHS 2018), 2018, 194 : 281 - 285
  • [50] MARKETING IN LITERATURE VERSUS MARKETING IN SMALL ENTERPRISES: CONCEPTS OF ENTREPRENEURS OF SMALL ENTERPRISES IN A TOWN OF MINAS GERAIS
    Ribeiro Nascimento, Marco Cesar
    Teixeira, Juliana Cristina
    REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN, 2012, 5 (02): : 229 - 256