Information Management Capability as a Source of Sustained Competitive Advantage

Information Management Capability (IMC) has proven to be an important resource for companies to obtain value in a changing competitive environment. New digital technologies have imposed some strategic challenges on organizations. Company investments to deal with these changes are constantly increasing. This paper seeks to contribute to management practice in this challenge, focusing efforts based on a proposal to obtain sustained competitive advantage (SCA) through IMC. Drawing on a resource-based view and its extensions (dynamic capabilities and complementarity), we developed a model that specifies the paths that enable IMC - in conjunction with other capabilities of the firm (integration, flexibility, reconfiguration, and agility) - to become a source of SCA. To evaluate this model, a study of multiple cases is being conducted, which will be followed by a test of the hypotheses using covariance-based structural equation modeling (CB-SEM) based on survey data. The preliminary results are presented at the end of this research-in-progress.