CONSTRUCTION OF SPORTS BUSINESS PROFESSIONAL COMPETENCE CULTIVATION INDICATORS IN ASIAN HIGHER EDUCATION

The focus of this research was on the professional competence indicators of Asian sports business professionals. The aim of the research was to establish how scholars planned classes and programmes at the sports business related departments at colleges in Taiwan, Japan, Korea and China by making use of a questionnaire. By analysing selected literature, the first draft of a questionnaire was generated By combining inputs from the scholars and experts from each country, the questionnaire was finalised This was followed by a survey involving senior professors from China, Japan, Korea and Taiwan. A total of 40 academics, 10 from each country, served as the research sample The analysis revealed the following: General abilities, such as working attitude, communication, and creativity, were recognised by academia as the important abilities for sports business professionals; Professional skills and professional knowledge were valued as less important than the general abilities; There was no difference in sports business professional competence indicators among the main Asian countries.