The study of travel social marketing based on mobile Internet

被引:0
|
作者
Li, Xin [1 ]
Cao, Yu [1 ]
Lu, Yilei [1 ]
Yu, Pei [1 ]
Tang, Xiaoli [1 ]
机构
[1] Wuhan Donghu Univ, Wuhan, Peoples R China
关键词
Mobile Internet; Travel social marketing; Travel market; Mobile Internet applications;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
In the field of marketing of tourism products, the rapid development of powerful and innovative social marketing model, which has changed the traditional marketing model, Resource information of tourism products through the consumer experience, to use socialmedia for publishing and dissemination, can accelerate the tourism product enterprise brand concept popularization, and influence and promote consumer consumption decision, a catalytic role for the sustainable development of tourism industry.
引用
收藏
页码:339 / 343
页数:5
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