Relationship quality of international new ventures in marketing channel: A conceptual framework for their antecedents and outcome

被引：0
|
作者：
Wu, Jay M.
Yang, Dong-Jenn
机构：
来源：
Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute: INNOVATION & SERVICE EXCELLENCE FOR COMPETITIVE ADVANTAGE IN THE GLOBAL ENVIRONMENT | 2006年
关键词：
relationship marketing; relationship quality; international new venture; performance;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper takes as its starting point today's phenomenon where a international new ventures (INVs) is emerging a world and gathering attention on the interaction of two research paths: international business and entrepreneurship. This impact is on a huge research challenge for international business's theory and practice. The paper proposes some simple and conceptual explanatory of relationship quality model, to be specially used for explaining and visualizing marketing channel in INVs. The framework also discusses categories of relationship bonds, relationship benefits, relationship norms, relationship quality, and performance.
引用
收藏
页码：291 / 294
页数：4
相关论文
共 50 条
  • [41] A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach
    Kim, Yu Kyoum
    Trail, Galen
    [J]. JOURNAL OF SPORT MANAGEMENT, 2011, 25 (01) : 57 - 69
  • [42] Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
    Skarmeas, Dionysis
    Katsikeas, Constantine S.
    Spyropouiou, Stavroula
    Salehi-Sangari, Esmail
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2008, 37 (01) : 23 - 36
  • [43] Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
    Yang, Man
    Gabrielsson, Peter
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2017, 64 : 147 - 160
  • [44] Productivity, quality and relationship marketing in service operations A revisit in a new service paradigm
    Gummesson, Evert
    [J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2014, 26 (05) : 656 - 662
  • [45] DEMYSTIFYING THE RELATIONSHIP BETWEEN NEW PUBLIC MANAGEMENT AND SOCIAL ENTREPRENEURSHIP- A CONCEPTUAL FRAMEWORK
    Stankovic, Marija
    [J]. SOCIOLOGIJA, 2020, 62 (03) : 438 - 454
  • [46] Quality in e-learning - a conceptual framework based on experiences from three international benchmarking projects
    Ossiannilsson, E.
    Landgren, L.
    [J]. JOURNAL OF COMPUTER ASSISTED LEARNING, 2012, 28 (01) : 42 - 51
  • [47] Understanding the quality of life of family carers of people with dementia: Development of a new conceptual framework
    Daley, Stephanie
    Murray, Joanna
    Farina, Nicolas
    Page, Thomas E.
    Brown, Anna
    Basset, Thurstine
    Livingston, Gill
    Bowling, Ann
    Knapp, Martin
    Banerjee, Sube
    [J]. INTERNATIONAL JOURNAL OF GERIATRIC PSYCHIATRY, 2019, 34 (01) : 79 - 86
  • [48] Study on Influences of Channel Relationship Quality to New Product Diffusion Performance
    Pan, Liu
    Tao, Chen
    [J]. PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, 2011, : 225 - 230
  • [49] A new approach to the study of relationship quality in dolphins: Framework and preliminary results
    Themelin, Manon
    Ribic, Christine A.
    Melillo-Sweeting, Kel
    Dudzinski, Kathleen M.
    [J]. BEHAVIOURAL PROCESSES, 2020, 181
  • [50] Conceptual Framework for a New Tool for Evaluating the Quality of Diabetes Consumer-Information Web Sites
    Seidman, Joshua J.
    Steinwachs, Donald
    Rubin, Haya R.
    [J]. JOURNAL OF MEDICAL INTERNET RESEARCH, 2003, 5 (04)
12345