Relationship quality of international new ventures in marketing channel: A conceptual framework for their antecedents and outcome

This paper takes as its starting point today's phenomenon where a international new ventures (INVs) is emerging a world and gathering attention on the interaction of two research paths: international business and entrepreneurship. This impact is on a huge research challenge for international business's theory and practice. The paper proposes some simple and conceptual explanatory of relationship quality model, to be specially used for explaining and visualizing marketing channel in INVs. The framework also discusses categories of relationship bonds, relationship benefits, relationship norms, relationship quality, and performance.