Good luck implies comparison with a worse counterfactual outcome, whereas bad luck implies upward comparisons. People will accordingly describe themselves as particularly lucky after recollecting situations where they, avoided something negative, and as particularly unlucky after recollecting episodes in which they missed something positive (Study 1). Upward and downward comparisons can be created by, the way a situation develops, and are accentuated by the way a story is told. Good luck stories typically change for the better only in the last stage, whereas bad luck stories show a more steady downward progression (Study 2). This is also reflected in phrases believed to be characteristic of good luck versus bad luck stories, with good luck stories involving surprise and reference to close counterfactuals, whereas bad luck stories focus on initial normal events (Study 3). Good and bad luck imply different orders of events (negative-positive versus positive-negative), so by rearranging the narrative sequence, the same set of outcomes can form the basis for a good luck story as well as a bad luck story (Study 4). The final experiment (Study 5) shows that negative outcome expectations are typical for chance-determined and uncontrolled situations. Under such circumstances, factual outcomes do not have to be exceptionally good to be considered as lucky. Copyright (C) 1999 John Wiley & Sons, Ltd.
