The application of product DNA in brand management

被引：0
|
作者：
Nie Qian [1 ]
Shi Juanjuan [1 ]
机构：
[1] Beijing Inst Fash Technol, Art & Design Dept, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 2010 INTERNATIONAL CONFERENCE ON INDUSTRIAL DESIGN & THE 15TH CHINA INDUSTRIAL DESIGN ANNUAL MEETING | 2010年
关键词：
Product DNA; brand; Product Identity; industry design; enterprise management;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Applying DNA concept of biology in product design and generating product DNA concept, this is a development trend of enterprise product design idea. To enterprise, especially to internationalized enterprise, it's also an important method and way to enhance the brand well-knownness. To enterprise's herself product characteristic recognition, building herself product visualization, continuing product's system, uniformity, stability, it has important use.
引用
收藏
页码：136 / 139
页数：4
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