A Study on the Changing Trends of Domestic Tourism Consumption Composition of Urban Residents Grouped by Travel Purpose in China

Domestic tourism of urban residents in China can be divided into five groups by travel purpose: sightseeing, visiting relatives & friends, business, leisure and the others. Then the annual tourism consumption share of every group (i.e. consumption contribution rate) is calculated by processing the sampling survey data during the 1995-2011 period. With the line chart and the fitting model, the paper analyzes the changing trends of the domestic tourism consumption composition of urban residents in China. The conclusions are as follows: In the past decade, the sightseeing's and the leisure's consumption share were on the rise, the sightseeing's was rising much faster than the leisure's; Business' share was on the decline; Both the visiting relatives & friends' and the others' share were almost unchanged. Finally, the paper forecasts the changing trends of domestic tourism consumption composition of urban residents in China in the future.