Modeling of Evolutionary Game between SNS and User: From the Perspective of Privacy Concerns

SNS (Social Networking Sites) privacy has become an increasingly serious problem. The previous researches on the relationship between privacy concerns and interests are mostly concentrated in the indifference nodes (user behavior only), but there are long-term social behaviors for people in the social network environment. From the perspective of the dynamic evolution, SNS and users are the two continuous game groups, most of the game players would like to take the long-term strategy in face of the interest. This paper innovatively studied the long-term evolutionary game based on privacy concerns and the interests of the two sides: SNS and users. We introduced privacy concerns as a factor into the game for the first time, and constructed the evolutionary game of the interests of both sides through building the payoff matrix.