EXAMINING STUDENTS' CONTINUANCE USAGE INTENTION FOR WEB-BASED EDUCATIONAL TOOLS: A DEVELOPED INTEGRATED STRUCTURAL MODEL APPROACH

The primary objective of this study is to examine an integrated model of continuance intention within the context of task-technology fit (TTF) model and technology acceptance model (TAM); to empirically test this integrated model in explaining students ' continuance usage intention of web-based educational tools. To this end, Malaysia's Ministry of Education has set a theme of Higher Education 4.0: Knowledge, Industry and Humanity as a pledge in the effort to revamp the higher education ecosystem in Malaysia. The elements, inter alia, is to implement 21st century pedagogy incorporating the latest teaching and learning technologies. Parallel with this initiative, the usage of Web 2.0 interactive educational tools has gained a significant recognition in Malaysia's higher education in recent years. A new model integrating TTF model and TAM is introduced in this study. This study applied quantitative survey in the main data collection. Purposive sampling technique was used, and the data collection was conducted in a public university via Google Forms. In this study, SmartPLS is used to analyse the data. Even though the findings are partly hypothetical, it is inspiring to reveal an integrated conceptual model in exploring consumer behavioural intention related to Malaysia's higher education context. It is hoped that the findings will suggest the legitimacy of the integrated framework and insights in Malaysian users' continuance intention about adopting Web 2.0 educational tools.