Why do e-CRM projects fail and what can we do about it?

被引：0
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作者：
Hamill, J
Stevenson, A
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来源：
INTERNATIONAL MARKETING REVIEW | 2002年 / 19卷 / 2-3期
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F [经济];
学科分类号：
02 ;
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页码：209 / 212
页数：4
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