Augmented reality enhancing place satisfaction for heritage tourism marketing

被引：51
|
作者：
Tsai, Shu-pei [1 ]
机构：
[1] Shih Hsin Univ, Dept Publ Relat & Advertising, Taipei, Taiwan
来源：
CURRENT ISSUES IN TOURISM | 2020年 / 23卷 / 09期
关键词：
Augmented reality; heritage tourism; immersive experience; impact magnifier; place satisfaction; EXPERIENCES;
D O I：
10.1080/13683500.2019.1598950
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The current study proposes and empirically verifies a conceptual framework, explicating why and how the LBAR (location-based augmented reality) application may enhance place satisfaction for heritage tourism. As the research result suggests, the LBAR application forms immersive experience generating positive impact on place satisfaction of heritage tourists. Partial mediation of user engagement and perceived authenticity magnifies such impact.
引用
收藏
页码：1078 / 1083
页数：6
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