Customer Relationship Management and Marketing Innovation

被引：0

作者：

Chen, Yu ^{[1
]}

机构：

[1] Hebei Profess Coll Polit Sci & Law, Shijiazhuang 050000, Hebei, Peoples R China

来源：

2013 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND SOCIETY (ICSSS 2013), PT 2 | 2013年 / 33卷

关键词：

Customer; Relationship; Marketing;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This paper demonstrates the importance of strengthening the enterprise customer relationship management, innovative marketing methods to explore, cultivate and enhance their competitive differentiation, the results provide enterprise customer relationship management applications to enhance innovative marketing. The enterprise customer relationship management and marketing innovation is combined with the corresponding change and innovation in the marketing concept, marketing, marketing strategy, marketing and marketing tools, in order to provide a new way for the modern enterprise competition.

引用

页码：83 / 87

页数：5

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