ORGANIZATIONAL BEHAVIOR MANAGEMENT IN STRATEGY IMPLEMENTATION - A CASE STUDY

This paper explores the key role that organization behavior management plays in strategy implementation. Strategy implementation is considered to be the Cinderella of both theory and practice of strategic. importance being given to strategy formulation and strategic choice. However, a good strategy, management, more importance becomes useless if it is not properly implemented. In this paper, we show that the reason why many strategies fail is poor organizational behavior management. We also show that the use of psychological knowledge and tools, that are yet foreign to Romanian managers, can improve organizational behavior management. The paper concludes with suggestions for future research and practice.