A Research on Scientific and Educational Integration Mode for Innovative Talents Training in Marketing Major of University

被引：0

作者：

Ma Ying ^{[1
]}

Hu Jingjing ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I & II | 2016年

关键词：

Marketing; Integration of science and education; Innovative talents;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper analyzes the problems and shortcoming of innovative talents training in marketing major, and puts forward a concept of marketing professional and innovative talents training on the basis of integration of science and education, and constructs three kinds of innovative talent cultivation frameworks: the framework that based on "project as a link", the framework based on center or base, the framework for setting up "modular" teaching curriculum. Relying on these frameworks, universities can explore the mode of scientific and educational integration for innovative talents training in marketing major, in order to cultivate innovative talents in marketing major.

引用

页码：576 / 581

页数：6

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