Economic and Technological Aspects of Business Intelligence in European Business Sector

The development of ICT goes hand in hand with a rapid growth of company data volume. Much of the data contains valuable information, which can be used for the company's further development. The aim of this paper is to analyze the use of business intelligence in European business sector. Technological and economic aspects of the use of business intelligence will be described. The attention will also be focused on mobile BI. Moreover, in the end they will be summarized in the SWOT analysis. The used methods are analysis of the external environment and the subsequent SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The external environment involves forces outside the ICT (information and communication technologies) sector in Europe that can potentially influence the use of business intelligence. The analysis shows that, given the corporate internet facilities in Europe, there is great potential for its use that is not currently used.