THE MAIN ASPECTS OF THE INVESTMENT ATTRACTIVENESS OF THE POULTRY SUBCOMPLEX OF THE REGIONAL AGRO-INDUSTRIAL COMPLEX

The problem of developing and increasing the economic efficiency of agricultural production is inextricably linked with the intensification of investment activities. The volumes of attracted investments, optimization of the directions of their use, as well as ensuring the growth of indicators of return on invested capital largely determine the strategic development of the industry, an increase in production volumes, the employment of workers and the social conditions of their lives, the competitiveness of individual subsectors and enterprises of the agro-industrial complex. Poultry farming has a number of advantages over other sectors of agriculture, which allow attracting more investments in its development and improving the technical and technological base. In the context of the development and implementation of innovative technologies in the agro-industrial complex, the lack of investment and their ineffective use largely predetermine the low competitiveness of a significant part of Russian poultry enterprises. Sustainable functioning and strengthening of the resource potential of the industry is possible only on the basis of enhancing the investment attractiveness of domestic poultry farming. Research is needed to improve the entire system of investment management in the poultry industry in order to increase the efficiency of investments, increase the resource potential and competitiveness of this sub-industry in the world market.