The poultry products subcomplex in the system of the Agro-industrial complex: digitalization capabilities

The importance of the poultry product subcomplex of the agro-industrial complex of Russia is due to its ability to provide the population with high-grade protein products. Poultry meat is sold most often in the low price segment, which makes this product affordable for almost any family. The development of the poultry product subcomplex is promising. It is consistent with the policy of import substitution and ensuring food security of the Russian Federation. However, there are "pitfalls" of fulfilling plans to improve the industry. Firstly, there are problems with the domestic feed base and the quality of the supplied feed. Secondly, the rapid return of production makes it an attractive business, and the market is growing rapidly. This leads to a crisis of overproduction and a reduction in profits and, as a result, a reduction in domestic poultry farms and the replacement of domestic products with imported ones. The solution to the problem is in the application of digital technologies. This will make it possible to justify government measures for the optimal development of the poultry product subcomplex.