An Analysis on the Development Model of China's County-level E-commerce

被引：0
|
作者：
Liao, Kegui [1 ]
Zhang, Yuzhen [2 ]
Gui, Xuewen [3 ]
机构：
[1] Hubei Sci & Technol Coll, Dept Mkt, Wuhan 430072, Hubei, Peoples R China
[2] Wuchang Univ Sci & Technol, Dept Int Econ & Trade, Wuhan 430223, Hubei, Peoples R China
[3] Wuchang Univ Sci & Technol, E Commerce Dept, Wuhan 430223, Hubei, Peoples R China
来源：
SEVENTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS | 2018年
关键词：
County-level e-commerce; Development model; Key factors; Factors analysis;
D O I：
暂无
中图分类号：
K9 [地理];
学科分类号：
0705 ;
摘要：
Based on the case studies of e-commerce activities in six counties of China's eastern, middle and western regions respectively, this paper has probed into the characteristics of e-commerce development of each county, which are then classified into four development models of county-level e-commerce in China, featuring the integration and aggregation of resources endowment and production factors. The paper further analyzes the key factors contributing to the success of county-level e-commerce development, in a bid to provide reference and guidance for other counties in their e-commerce activities.
引用
收藏
页码：99 / 108
页数：10
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