The Construction of Marketing Specialty Practice Teaching System Based on School-enterprise Cooperation

被引：0
|
作者：
Shao Aihua [1 ]
机构：
[1] Shangdong Womens Coll, Sch Econ & Management, Jinan, Peoples R China
来源：
PROCEEDINGS OF THE 2013 CONFERENCE ON EDUCATION TECHNOLOGY AND MANAGEMENT SCIENCE (ICETMS 2013) | 2013年
关键词：
school-enterprisecooperation; marketingspecialty; practice teaching system;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Marketing is an applied and practical major, but the professional practice ability of graduates in reality is generally not well, and this situation is mainly due to weak practice teaching. The practice teaching content, places and organizers of marketing specialty are restrictive factors of the cultivation of students' practical ability. With the enterprise resources, cultivating the students practice ability by school-enterprise cooperation is an effective way to solve the problem. Marketing practice teaching system based on school-enterprise cooperation discusses on the content of practice teaching, organizers, evaluation methods and teaching materials etc. Finally we propose the related guarantee measures in the process of implementation.
引用
收藏
页码：926 / 929
页数：4
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