STRATEGY FOR ENSURING THE COMPETITIVENESS OF HIGH-TECH INDUSTRIAL ENTERPRISES

The stable and efficient functioning of the Russian economy in the face of increasing contradictions, the struggle for resources, markets and technological leadership requires the building of the development potential of the high-tech sector. This requires a "smart" economy that produces unique knowledge, new things, and technologies that are useful to people. There are opinions that industrial enterprises currently do not have sources of competitive advantages that ensure the company's competitiveness for a long time. Other experts believe that such sources are available. They include qualified personnel, working as a cohesive team, innovation, patents and much more. The independent competitive advantage of the company is the stability of the competitive positions of the companies. In modern conditions, a particular importance is acquired by such a chain of concepts as sustainability - competitiveness - management of the enterprise's competitiveness. The level of competitiveness of industrial enterprises depends on many factors and acts as a driver of the economic development of the economic system. Low competitiveness entails: The purpose of the work is to determine the directions for increasing the competitiveness of industrial enterprises. Tasks: 1. identify the most significant factors and sources of ensuring the competitiveness of industrial enterprises; 2. to form a system of requirements and conditions necessary to ensure the competitiveness of industrial enterprises; 3. assess the level of competitiveness of high-tech industrial enterprises; 4. Development of a mechanism for managing the competitiveness of industrial enterprises. The empirical base of the research includes the reporting of industrial companies that are publicly available, reports of consulting companies, industry reviews, as well as data obtained during a questionnaire interview. The analysis used indicators such as the level of competitiveness, indicators that characterize the state and dynamics of the development of high-tech industrial enterprises. As a result of the study, the following results were obtained:1. a combination of sources of increasing the level of competitiveness of high-tech industrial enterprises is revealed, among which key ones are: operational efficiency and strategic positioning; 2. a methodology for assessing competitiveness has been proposed and its approbation has been carried out; 3. The model of management of competitiveness of industrial enterprises is developed, on the basis of which recommendations are offered on increasing the degree of their competitiveness.