Data preparation of web log files for marketing aspects analyses

被引：0

作者：

Reichle, Meike ^{[1
]}

Perner, Petra ^{[1
]}

Althoff, Klaus-Dieter ^{[1
]}

机构：

[1] IBaI, Inst Comp Vis & Appl Comp Sci, Leipzig, Germany

来源：

ADVANCES IN DATA MINING: APPLICATIONS IN MEDICINE, WEB MINING, MARKETING, IMAGE AND SIGNAL MINING | 2006年 / 4065卷

关键词：

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This article deals with several aspects of a marketing-oriented analysis of web log files. It discusses their preprocessing and possible ways to enrich the raw data that can be gained from a web log file in order to facilitate a later use in different analyses. Further, we look at the question which requirements a good web log analysis software needs to meet and offer an overview over current and future analysis practices including their advantages and disadvantages.

引用

页码：131 / 145

页数：15

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