Data preparation of web log files for marketing aspects analyses

被引：0
|
作者：
Reichle, Meike [1 ]
Perner, Petra [1 ]
Althoff, Klaus-Dieter [1 ]
机构：
[1] IBaI, Inst Comp Vis & Appl Comp Sci, Leipzig, Germany
来源：
ADVANCES IN DATA MINING: APPLICATIONS IN MEDICINE, WEB MINING, MARKETING, IMAGE AND SIGNAL MINING | 2006年 / 4065卷
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D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This article deals with several aspects of a marketing-oriented analysis of web log files. It discusses their preprocessing and possible ways to enrich the raw data that can be gained from a web log file in order to facilitate a later use in different analyses. Further, we look at the question which requirements a good web log analysis software needs to meet and offer an overview over current and future analysis practices including their advantages and disadvantages.
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页码：131 / 145
页数：15
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