Customer-centered brand management

被引：1
|
作者：
Rust, RT
Zeithaml, VA
Lemon, KN
机构：
来源：
HARVARD BUSINESS REVIEW | 2004年 / 82卷 / 09期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Brands exist to serve customers, not the other way around. But You'd never know that from the way brands are managed.
引用
收藏
页码：110 / +
页数：10
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