Customer-centered brand management

被引：1

作者：

Rust, RT

Zeithaml, VA

Lemon, KN

机构：

来源：

HARVARD BUSINESS REVIEW | 2004年 / 82卷 / 09期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Brands exist to serve customers, not the other way around. But You'd never know that from the way brands are managed.

引用

页码：110 / +

页数：10

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