On Intellectual Property Right Protection of Hyperlinks Infringement in China

Hyperlink technology is an important technology for the dissemination of information in era of internet. With the rapid development of the network economy, various types of hyperlink technology are applied more frequently. Website operators also pay more attention to the ownership of their own network information resources and the protection of commercial interests. From the point of view of the protection of hyperlink technology, it has been regarded as an intellectual property right. Therefore, starting from different types of hyperlink technology and combining with the existing Copyright Law, Trademark Law and Anti-Unfair Competition Law, this paper reiterates the principles and standards of liability fixation for hyperlink infringement, which can provide countermeasures for website operators to resolve related infringement disputes.