Predicting Consumer's Perceptions in On-line Shopping

The diffusion of the e-commerce is now well-known in all of its types of activities. The four types that described in this paper is the most common and shows how people nowadays that is familiar with the Internet, tend to adopt more easily than the previous years. The results will indicate which are the major concerns for people in order to adopt one of those activities. Also, even now that Internet has been so widely spread and used, people are so pessimistic in e-commerce adoption because of the risk or not. Of course the research is by its nature web-based so the appropriate data collection is via e-mail. The findings of the survey might be useful for companies and businesses which are active in this field. (C) 2013 The Authors. Published by Elsevier Ltd.