Calculated risk: A framework for evaluating product development

被引：0
|
作者：
Davis, CR
机构：
来源：
MIT SLOAN MANAGEMENT REVIEW | 2002年 / 43卷 / 04期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Most companies evaluate new-product-development investments using accounting-based metrics that rarely reveal inherent risks. The NPVR framework creates a net present value that considers the impacts of product portfolio, user needs and technical and marketing risks.
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页码：71 / +
页数：8
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