Calculated risk: A framework for evaluating product development

被引：0

作者：

Davis, CR

机构：

来源：

MIT SLOAN MANAGEMENT REVIEW | 2002年 / 43卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Most companies evaluate new-product-development investments using accounting-based metrics that rarely reveal inherent risks. The NPVR framework creates a net present value that considers the impacts of product portfolio, user needs and technical and marketing risks.

引用

页码：71 / +

页数：8