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Media Complementarity and Health Information Seeking in Puerto Rico
被引:12
|作者:
Tian, Yan
[1
]
Robinson, James D.
[2
]
机构:
[1] Univ Missouri, Dept Commun, St Louis, MO 63121 USA
[2] Univ Dayton, Dept Commun, Dayton, OH 45469 USA
关键词:
CANCER;
COMMUNICATION;
INTERNET;
INDIVIDUALS;
POLITICS;
ATTEND;
WOMEN;
LIFE;
NEED;
D O I:
10.1080/10810730.2013.821558
中图分类号:
G2 [信息与知识传播];
学科分类号:
05 ;
0503 ;
摘要:
This investigation incorporates the Orientation1-Stimulus-Orientation2-Response model on the antecedents and outcomes of individual-level complementarity of media use in health information seeking. A secondary analysis of the Health Information National Trends Survey Puerto Rico data suggests that education and gender were positively associated with individual-level media complementarity of health information seeking, which, in turn, was positively associated with awareness of health concepts and organizations, and this awareness was positively associated with a specific health behavior: fruit and vegetable consumption. This study extends the research in media complementarity and health information use; it provides an integrative social psychological model empirically supported by the Health Information National Trends Survey Puerto Rico data.
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页码:710 / 720
页数:11
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