Strategic Management of Innovation Development of Tourism Businesses: Multi-Systematic Approach

The article systemizes and analyses the properties of innovation roles depending on the life cycle stage of a tourism business. It identifies the strategic character of innovation development of a tourism business, which calls for the necessity of its quality management. The article also forms a system of the innovation development management of tourism businesses, which includes a complete list of tools within the components: project-technological block, resource-financial apparatus and organizational-resolution mechanism. Applying the designed "map" of parameters of the innovation development and the chief components method (the Karhunen-Loeve method and Hotelling's changes), an integral assessment of the innovation development of tourism businesses was done. An experimental-statistics method in compliance with Fishburne's rule was used to identify the value coefficients of innovation development parameters. In order to generalize the results of the integral assessment, the Harrington's Scales were suggested. For the justification of the amount of sample of tourism businesses, the method of the Gallop Institute was used. The promising areas and strategic directions of the innovation development of the tourism businesses have been justified. It has been proved that implementation of development program of the tourism businesses on the innovation basis has to be put into practice in accordance to the formed multi-system innovation strategy. The objective of the multi-system innovation development of the tourism businesses has been identified as ensuring their sustainable and structurally balanced development on the innovation basis.