CONSUMERS' INTENDED INFORMATION-SEEKING BEHAVIOR AFTER VIEWING DIRECT-TO-CONSUMER ADVERTISEMENT

被引：0
|
作者：
Hwang, M. [1 ]
机构：
[1] St Johns Univ, Queens, NY USA
来源：
VALUE IN HEALTH | 2016年 / 19卷 / 03期
关键词：
D O I：
10.1016/j.jval.2016.03.888
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
PHP91
引用
收藏
页码：A273 / A273
页数：1
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