The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

被引：27
|
作者：
Wong, IpKin Anthony [1 ,2 ]
Xu, Yueying Hazel [3 ]
Tan, Xiuchang Sherry [3 ]
Wen, Huijun [4 ]
机构：
[1] Sun Yat Sen Univ, Guangzhou, Guangdong, Peoples R China
[2] Beijing Union Univ, Guangzhou, Guangdong, Peoples R China
[3] Tourism Coll, Inst Tourism Studies, Hangzhou, Zhejiang, Peoples R China
[4] Inner Mongolia Univ Technol, Hohhot, Peoples R China
来源：
JOURNAL OF VACATION MARKETING | 2019年 / 25卷 / 02期
关键词：
Destination image; destination loyalty; event tourism; event value; travel satisfaction; CUSTOMER SATISFACTION; PERCEIVED VALUE; MODEL; QUALITY; BEHAVIOR; LOYALTY; BRAND; PRICE; ANTECEDENTS; PERCEPTIONS;
D O I：
10.1177/1356766718763691
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destination loyalty. In addition, this study seeks to advance the literature by addressing the mixed findings of event-induced destination image by examining the moderating effect of travel satisfaction. Moderated mediating effects of cognitive and affective destination images as well as the moderated indirect effect of event value are also tested. From a broader theoretical perspective, this study aims to advance the importance of event-induced destination image and the loyalty formation process by demonstrating the boundary condition of a trip based on tourist satisfaction.
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页码：207 / 224
页数：18
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