A self-determination theory approach to motivating engagement with channel partner enablement programs

被引：3
|
作者：
Mo, Ce [1 ]
Yu, Ting [1 ]
White, Christopher [2 ]
机构：
[1] UNSW Sydney, UNSW Business Sch, Univ New South Wales, Sydney, NSW 2052, Australia
[2] RMIT Univ, Sch Econ Finance & Mkt, Melbourne, Vic 3000, Australia
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2020年 / 90卷
关键词：
BASIC PSYCHOLOGICAL NEEDS; INTRINSIC MOTIVATION; PERCEIVED UNFAIRNESS; TURNOVER INTENTION; AUTONOMY SUPPORT; JOB-PERFORMANCE; SCALE; WELL; SATISFACTION; ACHIEVEMENT;
D O I：
10.1016/j.indmarman.2020.07.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：194 / 204
页数：11
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