Protecting personal information online: A survey of user privacy concerns and control techniques

被引：1
|
作者：
Chen, KC [1 ]
Rea, AI [1 ]
机构：
[1] Western Michigan Univ, Kalamazoo, MI 49008 USA
来源：
JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2004年 / 44卷 / 04期
关键词：
online privacy; privacy controls; privacy concerns;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Users struggle to protect personal information while completing transactions requiring a modicum of trust in today's e-business environment. E-businesses argue that they need personal information to tailor user interactions and provide targeted marketing. Users argue that c-business takes too much personal data without their permission. As a result, users have developed mechanisms to protect their personal information. This paper discusses survey results that suggest a relationship between two types of user privacy concerns and how users control personal information.
引用
收藏
页码：85 / 92
页数：8
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