Managerial strategies based on innovation

被引：0
|
作者：
She Lian [1 ]
Jiang Heng [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
Proceedings of 2005 International Conference on Innovation & Management | 2005年
关键词：
innovation; international diversification; risk; value innovation;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Innovation improves a firm's capability of achieving strategic competitive advantage in domestic and global markets, but it will also involve technical and market risks. The quality of management will have a crucial influence on the innovation success achieved by a company. In today's global economy, successful managerial strategies on innovation include international diversification and value innovation. International diversification provides the potential for a firm to achieve greater returns on its innovations and thus lowers the usual substantial risks, and effective value innovation is at the core of a firm's competitive success because a firm seeks to commercialize each invention through value innovation.
引用
收藏
页码：253 / 256
页数：4
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