Hedonic and Utilitarian Factors in Online Consumer Behaviour

被引：0
|
作者：
Gatautis, Rimantas [1 ]
Medziausiene, Audrone [1 ]
机构：
[1] Kaunas Univ Technol, Kaunas, Lithuania
来源：
VISION 2020: SUSTAINABLE GROWTH, ECONOMIC DEVELOPMENT, AND GLOBAL COMPETITIVENESS, VOLS 1-5 | 2014年
关键词：
MOTIVATIONS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Internet plays significant role n modern consumer activities. Such situation attracts research interest trying to understand factors driving online consumer behavior. The different studies present traditional factors as well as environment specific factors. However not so many attempts was made trying to identify hedonic and utilitarian perspective on factors affecting online consumer behavior. This paper provides overview of several research implemented earlier and present conceptual framework of hedonic and utilitarian factors affecting online consumer behavior.
引用
收藏
页码：1870 / 1874
页数：5
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