The Effects of Online Shopping Familiarity and Internet Self-efficacy on the Formation of Trust toward Online Shopping

被引:0
|
作者
Yao, Gongan [1 ]
Li, Qi [1 ]
机构
[1] Xi An Jiao Tong Univ, Sch Econ & Finance, Xian 710049, Peoples R China
关键词
E-COMMERCE; BELIEFS; ANXIETY;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Insufficient trust is one of the reasons suggested that individuals hesitate to purchase via internet. This study integrates the literature on familiarity and self efficacy to determine their joint impact upon individual trust toward shopping online. Based on social cognition theory, we advance a new nomological structure that positions online shopping anxiety as a proximal mediating construct between online shopping familiarity, internet self-efficacy, and the dependent constructs of trust toward shopping online. This research finds empirically that internet self-efficacy and online shopping familiarity contribute to online shopping anxiety; online shopping anxiety fully mediates the relationship between the general constructs and trust toward online shopping; and online shopping familiarity contribute to trust toward online shopping.
引用
收藏
页码:521 / 525
页数:5
相关论文
共 50 条
  • [11] The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites
    Chu, YenLee
    Lee, Jim Jiunde
    HUMAN-COMPUTER INTERACTION, PT 4, PROCEEDINGS: HCI APPLICATIONS AND SERVICES, 2007, 4553 : 3 - +
  • [12] Toward a conceptualization of the online shopping experience
    Trevinal, Aurelia Michaud
    Stenger, Thomas
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2014, 21 (03) : 314 - 326
  • [13] Influence of online shopping information dependency and innovativeness on internet shopping adoption
    Bigne-Alcaniz, Enrique
    Ruiz-Mafe, Carla
    Aldas-Manzano, Joaquin
    Sanz-Blas, Silvia
    ONLINE INFORMATION REVIEW, 2008, 32 (05) : 648 - 667
  • [14] Trust and TAM in online shopping: An integrated model
    Gefen, D
    Karahanna, E
    Straub, DW
    MIS QUARTERLY, 2003, 27 (01) : 51 - 90
  • [15] The role of consumers' trust in online-shopping
    Grabner-Kraeuter, S
    JOURNAL OF BUSINESS ETHICS, 2002, 39 (1-2) : 43 - 50
  • [16] The Role of Consumers' Trust in Online-Shopping
    Sonja Grabner-Kraeuter
    Journal of Business Ethics, 2002, 39 : 43 - 50
  • [17] Shopping value, trust, and online shopping well-being: a duality approach
    Nghia, Ho Trong
    Olsen, Svein Ottar
    Trang, Nguyen Thi Mai
    MARKETING INTELLIGENCE & PLANNING, 2020, 38 (05) : 545 - 558
  • [18] Factors influencing consumer attitudes toward online shopping: the mediating effect of trust
    Chetioui, Youssef
    Lebdaoui, Hind
    Chetioui, Hajar
    EUROMED JOURNAL OF BUSINESS, 2021, 16 (04) : 544 - 563
  • [19] Consumer Trust to a Web Site: Moderating Effect of Attitudes toward Online Shopping
    Martin, Sonia San
    Camarero, Carmen
    CYBERPSYCHOLOGY & BEHAVIOR, 2008, 11 (05): : 549 - 554
  • [20] The Influence of Convenience, Enjoyment, Perceived Risk, And Trust On The Attitude Toward Online Shopping
    Marza, Selfia
    Idris, Idris
    Abror, Abror
    PROCEEDINGS OF THE 2ND PADANG INTERNATIONAL CONFERENCE ON EDUCATION, ECONOMICS, BUSINESS AND ACCOUNTING (PICEEBA-2 2018), 2018, 64 : 588 - 597