CONTRIBUTION OF INTERNET MARKETING COMMUNICATION ON COMPETITIVENESS OF WINE COMPANIES

被引：0
|
作者：
Coskun, Lucia [1 ]
Herzka, Pavel [1 ]
机构：
[1] Ustav Manazmentu, Bratislava 81243, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2013 | 2013年
关键词：
internet marketing; marketing communication; wine marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper explores a contribution of internet marketing communication on competitiveness of wine companies. The literature review has been supported with the results of our own experimental data. From the shown results we could prove that internet marketing communication strategies and on line purchase of wine products are big challenges mostly for the small and medium - sized wine enterprises. The most important characteristics are both way internet communication and improvement of a quality of the on-line communication.
引用
收藏
页码：47 / 52
页数：6
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