CONTRIBUTION OF INTERNET MARKETING COMMUNICATION ON COMPETITIVENESS OF WINE COMPANIES

被引：0
|
作者：
Coskun, Lucia [1 ]
Herzka, Pavel [1 ]
机构：
[1] Ustav Manazmentu, Bratislava 81243, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2013 | 2013年
关键词：
internet marketing; marketing communication; wine marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper explores a contribution of internet marketing communication on competitiveness of wine companies. The literature review has been supported with the results of our own experimental data. From the shown results we could prove that internet marketing communication strategies and on line purchase of wine products are big challenges mostly for the small and medium - sized wine enterprises. The most important characteristics are both way internet communication and improvement of a quality of the on-line communication.
引用
收藏
页码：47 / 52
页数：6
相关论文
共 50 条
  • [1] POSSIBILITIES FOR THE USE OF MARKETING COMMUNICATION BY GERMAN COMPANIES IN THE FIELD OF WINE TOURISM
    Ungerman, Otakar
    [J]. OPPORTUNITIES AND THREATS TO CURRENT BUSINESS MANAGEMENT IN CROSS-BORDER COMPARISON 2017, 2017, 33 : 173 - 181
  • [2] Digital Marketing for Wine Companies: An Innovative Approach
    Zagorulko, Daria
    [J]. STRATEGICA: UPSCALING DIGITAL TRANSFORMATION IN BUSINESS AND ECONOMICS, 2019, : 343 - 347
  • [3] Contribution of Clusters to the Competitiveness of Companies: Revelation and Evaluation
    Malakauskaite, Asta
    Navickas, Valentinas
    [J]. INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, 2011, 22 (01): : 50 - 57
  • [4] THE IMPORTANCE OF STRATEGIC MARKETING MANAGEMENT COMPANIES TO INCREASE THEIR COMPETITIVENESS
    Bednarcik, Zdenek
    [J]. 14TH INTERNATIONAL COLLOQUIUM ON REGIONAL SCIENCES, 2011, : 252 - 258
  • [5] WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC
    Murinova, Anastasia
    [J]. PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE INNOVATION MANAGEMENT, ENTREPRENEURSHIP AND SUSTAINABILITY (IMES 2017), 2017, : 641 - 653
  • [6] Internet Marketing: The Galician's wine sector
    Lampon Caride, Jesus Fernando
    Martinez Senra, Ana Isabel
    [J]. REVISTA DE ESTUDIOS REGIONALES, 2005, (73) : 107 - 129
  • [7] Marketing Communication Strategies of the Industrial Companies
    Wodynski, Wojciech
    [J]. CONTEMPORARY ECONOMICS, 2007, 1 (03) : 83 - 107
  • [8] THE INTEGRATED MARKETING COMMUNICATION IN CROATIAN COMPANIES
    Fraculj, Mario
    Brkanic, Sara
    Tadic, Diana Plantic
    [J]. INTERDISCIPLINARY DESCRIPTION OF COMPLEX SYSTEMS, 2024, 22 (04) : 401 - 414
  • [9] ETHICAL PRINCIPLES IN THE PROMOTIONAL COMMUNICATION OF OF WINE COMPANIES
    Coskun, Lucia
    Herzka, Pavel
    [J]. AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2012, 2012, : 38 - 43
  • [10] Green Marketing As An Instrument For Business Competitiveness: A Theoretical Contribution
    Sousa, Bruno Barbosa
    Veloso, Claudia Miranda
    Magueta, Daniel
    [J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 9384 - 9393
12345