Developing Social Network Marketing Strategies for Small and Medium Sized Firms

The study explored what benefits to small or medium sized firms could be derived from the development of a social media marketing strategy. Results indicated that Facebook can facilitate communications between (SME) companies and customers, and can also be an important tool in creating brand recognition and broadening awareness. The importance of developing a thoughtfully designed strategy was cited as SME's often lack sophisticated marketing or business plans. The positive study results suggest that SMEs can derive benefits from a SN strategy and through it can achieve a greater involvement with consumers and an increased brand loyalty.