Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

被引：158

作者：

Mantrala, Murali K. ^{[1
]}

Levy, Michael ^{[2
]}

Kahn, Barbara E. ^{[3
]}

Fox, Edward J. ^{[4
]}

Gaidarev, Peter ^{[5
]}

Dankworth, Bill

Shah, Denish ^{[6
]}

机构：

[1] Univ Missouri, Columbia, MO 65211 USA

[2] Babson Coll, Babson Pk, MA 02157 USA

[3] Univ Miami, Sch Business Adm, Coral Gables, FL 33146 USA

[4] So Methodist Univ, JCPenney Ctr Retail Excellence, Edwin L Cox Sch Business, Dallas, TX 75275 USA

[5] Oracle Retail, Cambridge, MA 02141 USA

[6] Georgia State Univ, J Mack Robinson Coll Business, Atlanta, GA 30303 USA

来源：

JOURNAL OF RETAILING | 2009年 / 85卷 / 01期

关键词：

Product assortment planning; Stock-keeping unit; Consumer; Retailers; VARIETY-SEEKING; LIFETIME VALUE; CONSUMER CHOICE; CUSTOMER; CATEGORY; IMPACT; MANAGEMENT; BASKET; MODEL; PROFITABILITY;

D O I：

10.1016/j.jretai.2008.11.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

When retailers conduct product assortment planning (PAP), the), determine (I) The variety of merchandise. (2) The depth of merchandise, and (3) Service level or the amount of inventory to allocate to each stock-keeping unit (SKU). Despite longstanding recognition of its importance, no dominant PAP solution exists, and theoretical and decision support models address only some of the factors that complicate assortment planning. This article simultaneously addresses the variety, depth, and service level aspects of PAP to provide a more thorough understanding. A review of current academic literature and best trade practices identifies open questions and directions for further research and applications. (C) 2008 New York University. Published by Elsevier Inc. All rights reserved.

引用

页码：71 / 83

页数：13

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