Looking at consumer behavior in a moral perspective

被引：60
|
作者：
Brinkmann, J [1 ]
机构：
[1] Norwegian Sch Management BI, N-0506 Oslo, Norway
来源：
JOURNAL OF BUSINESS ETHICS | 2004年 / 51卷 / 02期
关键词：
consumer behavior; Consumerism; consumer idealism; consumer dishonesty; ethical shopping;
D O I：
10.1023/B:BUSI.0000033607.45346.d2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper suggests that consumers and their behaviors deserve ( much) more attention in our field. After a few website references ( about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument.
引用
收藏
页码：129 / 141
页数：13
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