The Study on the Relationship Between Entrepreneurial Orientation and Internationalization Performance: Based on the Mediation Role of Product Strategy

被引：0
|
作者：
Li, Weining [1 ]
Guo, Yuejuan [1 ]
Zou, Liai
机构：
[1] S China Univ Technol, Guangzhou, Guangdong, Peoples R China
来源：
EIGHTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2009年
关键词：
Born Global; Entrepreneurial Orientation; Product Strategy; Internationalization Performance; Intermediary variables; CORPORATE ENTREPRENEURSHIP; FIRMS;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Born Globe is peculiar phenomenon in enterprise internationalization process. The scholars explain Born Global's phenomenon with the different theories and the methods, and propose the research model. On the basis of the literature, this paper seeks to research the relations between international entrepreneurial orientation and international performance on the mediation role of product strategy. The paper uses the Structural Equation Modeling to analyze data of 281 Born Globes in Guangdong and Zhejiang Provinces, and confirm the theory hypothesis which this research proposed. Finally, the paper discusses the confirmation result.
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页码：1929 / 1938
页数：10
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