Promoting Behavioral Change Using Text Messages: A Case Study of Blackberry Farmers in Ecuador

被引：6

作者：

Carrion-Yaguana, Vanessa D. ^{[1
]}

Alwang, Jeffrey ^{[2
]}

Barrera, Victor H. ^{[3
]}

机构：

[1] Univ Las Amer, Dept Econ, Av Granados E12-41 & Colimes, EC-170125 Quito, Ecuador

[2] Virginia Tech, Dept Agr & Appl Econ, 215-1 Hutcheson Hall, Blacksburg, VA 24061 USA

[3] Inst Nacl Autonomo Invest Agr, Panamer Km 1,Sect Cutuglagua, Canton Mejia, Pichincha, Ecuador

来源：

JOURNAL OF AGRICULTURAL AND APPLIED ECONOMICS | 2020年 / 52卷 / 03期

关键词：

blackberry farming; Ecuador; integrated crop management; randomized control trial; technology adoption; text messages; FACTORS INFLUENCING ADOPTION; PEST-MANAGEMENT ADOPTION; INFORMATION ACQUISITION; TECHNOLOGY ADOPTION; FIELD SCHOOLS; IPM; KNOWLEDGE; REMINDERS; INTERVENTION; IMPACT;

D O I：

10.1017/aae.2020.7

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

This study measures the effect of text message receipt on behavioral change by Ecuadorean blackberry farmers. We examine whether text messages affect knowledge about specific technologies or serve as reminders to farmers to employ practices as part of their crop management strategy. Drawing from well-known theories of behavioral change, we identify pathways relevant to technology adoption. We then describe results from a randomized experiment and measure the impact of the intervention through these pathways. Results suggest that in the blackberry context, timely text messages remind farmers about recommended practices and increase adoption. Effects on knowledge enhancement are not significant.

引用

页码：398 / 419

页数：22

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