A study of user's intention to purchase paid mobile apps

被引：0
|
作者：
Hsu, Chin-Lung [1 ]
Lin, Judy Chuan-Chuan [2 ]
机构：
[1] Natl Taipei Coll Business, Dept Informat Management, 321,Sec 1,Jinan Rd, Taipei 100, Taiwan
[2] Soochow Univ, Dept Comp Sci & Informat Management, 56 Kueiyang St,Sect 1, Taipei 100, Taiwan
来源：
AMCIS 2014 PROCEEDINGS | 2014年
关键词：
mobile app; expectation confirmation model; continuance; INFORMATION-SYSTEMS CONTINUANCE; WORD-OF-MOUTH; EXPECTATION-CONFIRMATION MODEL; PERCEIVED VALUE; BEHAVIORAL INTENTIONS; SATISFACTION; LOYALTY; RECOMMENDATIONS; ACCEPTANCE; CUSTOMERS;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
While many reports indicate that the mobile application (app) market will be huge, little is known about why users have an intention to purchase paid apps. This study proposes a behavioral model by amending expectation confirmation model and incorporating app rating, free alternatives to paid apps and habit as belief-related constructs to predict users' behavior. Data will be collected via online survey. We believe the results may provide further insights into app marketing strategies.
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页数：7
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