Service-oriented data and process models for personalization and collaboration in e-business

Providing personalized and collaborative services on the web is critical for creating customer and business values in many e-business domains such as e-shop, e-marketplace, e-news, e-learning, e-finance, and e-tourism. The goal of this paper is to propose a generic service-oriented framework and modeling techniques for facilitating the development of a powerful personalized and collaborative e-service system that is adaptable for use in various e-business applications. A unified data model as well as integrated process models for supporting advanced e-service requirements including search, recommendation, custornization, collaboration, negotiation, and trust management are presented and discussed with examples.